Early August, we did multiple meetings at my office or at coffees, I took time to understand her initial vision and to introduce deliverables (Editorial strategy, content calendar, content pillar…)

I defined and prepared each video (validated by client).

Then mid August, client changed direction of 12 videos (she would like more « classic » real estate videos to earn quickly money, based on her actual job with Real Estate Masters, after a meeting with her manager)

VIDEOS & EDITORIAL STRATEGY

Deliverable PDF : 

LEAD GEN – INSTAGRAM – IMAGE – Guidelines

We recorded in August and September 4 shooting session :

  • 5 August at JUMEIRAH MARSA AL ARAB Hotel 
  • 7 August at CREEK HARBOUR : Emaar Sales center + Palace Hotel + sport session on Bridge
  • 29 August at MEYDAN : Sobha Sales center + Penthouse showroom
  • 1st September at INTERNET CITY : Office of MR EIGHT DEVELOPMENT

End August, client change scope and direction, so the previous work I did was useless (content calendar, storyboards videos …) :

 

Raw footage of each location : 

I also did multiple photos during recording sessions (1 photo shooting was included in offer) and client use at multiple times videos and photos on Instagram.

DELIVERABLES VIDEOS EDITED AND VALIDATED BY CLIENT :

Other video edited :

Free « reveal logo » video I did, asked by the client after the creation of logo (to keep good relationship I accepted but it’s never pleasant to work for free, especially when it comes from a customer requirement)

EARLY SEPTEMBER :

Message where client ask for all the footage, 3 days to stop everything.

Client sent me 12 new videos (with multiple recording sessions).

PDF 10X INTRO CONTENT FR (3)

I explained by call (Wenesday at 16:55) that « we already recorded 3/4 sessions so I can’t do 12 more recording session, I can offer for free one more recording session ». 

That’s where she was upset and she unilaterally stopped the service, even though most of the work had already been done.

Offer on my website, clearly mention « 3 shooting session » + same on the contract :

Client maintained almost daily pressure on the Claimant through constant WhatsApp messages and phone calls, frequently asking for the “next step” immediately after each task was completed.

BRANDING & LOGO

Deliverable PDF :

BRAND BOOK 10X_compressed (1)

 

 

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URL ONLINE : www.10x-lifestyle.ae

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